What we do

We know from extensive global research that financial education is a key life skill that is one of the cornerstones of individual prosperity and community success.   Sadly, this is a skill that is generally not taught in schools, universities nor in places of work in South Africa, particularly in previously disadvantaged communities. Where this is taught, it is focused on curriculum or institutional outcomes rather than focusing on the social needs of communities 

We close this educational gap by helping our customers improve their quality of life and build lasting personal financial security and independence through needs-focused training and coaching services in basic financial literacy, money management and wealth creation. 

We provide the lifelong knowledge and tools that promote their happy and stress-free, and ultimately, healthy life, by helping our customers manage, grow and protect their money using our E.A.S.Y. method!

Our ultimate vision is to end the cycle of generational poverty and financial exclusion in Africa, positively contributing to the prosperity and wealth of all Africans. The inspiration and guiding principle for our “why” is the United Nations Sustainable Development Goal #1 – No Poverty and the National Development Plan 2030’s aim to unite South Africans of all races and classes around a common programme to eliminate poverty and reduce inequality. 

We want to break the chain of generational poverty and see our customers live worry- and stress-free lives.  We want them to be free of the shame and guilt of being perpetually broke and being unable to provide for their loved ones when they want to. We want them to live in prosperity, so that they can in turn, help their families and communities prosper.  

This is THE AFRICAN WAY! This is UBUNTU! This is BOTHO!

Our courses and programmes are targeted towards these ideals, one person at a time!